Automation
Review Reminder: Recover the Reviews Lost to Inaction With One Well-Timed Follow-Up
Most customers who intend to leave a review don't complete it on the first ask. Deploy this automation and a single, well-timed reminder fires automatically for customers who opened the invitation but didn't click through, recovering the reviews that would otherwise be lost to inaction.
How it works
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1
Trigger: a customer opens the first request without clicking through
Fires when a customer opens the first request without clicking through.
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Reminder sent after a defined interval
Typically 48 to 72 hours later, with different framing than the original.
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Completion gate
Every response tracked the instant it happens:
✓ Removed from further follow-up immediately.
→ Closed out for a cooling-off period if neither message converts.
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Recovery rate dashboard
Recovery rate from the second touch, updated in real time.
The gap between a customer intending to leave a review and actually completing one is mostly a timing and friction problem. A customer who opens a review request email on a busy Monday morning intends to click through later. By Tuesday the intention has faded and by Wednesday the email has been buried. The review never happens, even though the customer had every intention of leaving one. Deploy FeedbackRobot's review reminder automation and the follow-up fires automatically for customers who match the non-completion pattern. If a customer opened the first message but did not click through, a reminder goes out at the interval you define, typically 48 to 72 hours later, with slightly different framing and the same direct link to the review form. The reminder is sent once. It does not escalate into a sequence that becomes intrusive. Customers who complete a review at any point in the sequence are immediately removed from further follow-up for that interaction. Customers who receive both messages and complete neither are closed out and not sent further review requests for a defined cooling-off period. The result is a two-touch sequence that maximises review recovery without risking the customer relationship over a single ask that was not the right moment.
Frequently asked questions
Why does a reminder actually recover reviews rather than just annoying customers?
Most non-completion is a timing and friction problem, not unwillingness, a customer who opened the first request already showed intent, the reminder just catches them at a second moment.
How is 'opened but didn't click' actually detected?
Open and click tracking on the original message determines who matches the non-completion pattern, only that group receives the reminder.
Does this ever send more than one reminder?
No, it's a single follow-up by design, to avoid the sequence becoming intrusive.
What happens to customers who complete a review after the reminder?
They're immediately removed from any further follow-up for that specific interaction.
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