Automation
Review Request Email: Triggered Emails That Convert at 3x the Rate of Campaigns
A review request email on a fixed weekly schedule goes out to customers at every stage of their experience, most of them the wrong stage. Deploy this automation and every email fires at the trigger event, personalised to the interaction, sent at the moment conversion is highest.
How it works
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Trigger: fires from the interaction itself
Fires the instant the interaction itself completes, no separate scheduling needed.
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Email references the specific interaction
Increases open and click-through rates over a generic template.
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Two-stage follow-up logic
A second email with different framing goes out if the first isn't opened.
✓ An email that's opened and clicked moves the customer out of the sequence.
→ An email that goes unopened triggers a second attempt with different framing.
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Sequence stops on click-through
No further emails once the customer engages with the review link.
The mechanics of a review request email matter less than the timing. A well-crafted email asking for a review three days after a service interaction is less effective than a straightforward email sent the same afternoon. Customers who receive a request while the experience is still specific are far more likely to write something detailed and authentic than those who have to reconstruct the interaction from memory. Deploy FeedbackRobot's review request email automation and every email fires at the trigger event. A completed purchase triggers the email when delivery is confirmed. A resolved support ticket triggers it within the hour. An appointment completed triggers it before the customer arrives home. The email references the specific interaction, which increases both open rates and click-through rates compared to generic "how did we do?" messages. The follow-up logic runs automatically. If the customer opens but does not click through to a review platform, a second email goes out after a defined interval with different framing. If they click through and leave a review, the sequence stops. If they do neither, the sequence closes after your defined number of touches. No manual tracking required at any stage.
Frequently asked questions
How is this different from the general review-request template?
This one is scoped specifically to email as the only channel, while the general review-request template can route across email and SMS depending on customer preference.
What if the customer opens the email but doesn't click through?
A second email with different framing goes out after a defined interval, rather than repeating the identical message.
Does this work for businesses without an existing weekly review campaign?
Yes, that's the point, no manual send schedule to manage since every email fires from the interaction event itself.
Can the wait time before sending be adjusted?
Yes, it's configurable per interaction type, a purchase delivery and a resolved support ticket might warrant different timing.
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