Automation

Review Invitation: Personalised Invites That Arrive at the Right Moment

The difference between a review invitation that gets ignored and one that converts is personalisation and timing. Deploy this automation and every invitation references what just happened, fires at the trigger event, and takes the customer directly to the review form without requiring them to navigate there.

Personalised, trigger-based review invitations convert at 4x the rate of generic bulk invitations sent to the same customer base

How it works

  1. 1

    Trigger: a transaction or service interaction completes

    Fires the instant the transaction or service interaction completes.

  2. 2

    Personalised invitation sent

    References the specific purchase, staff member, or service from the transaction record.

  3. 3

    Repeat-reviewer routing

    Directs repeat reviewers to a different platform than their last review.

    ✓ A customer who's reviewed on Google gets routed to Trustpilot or a directory on their next interaction.

    → A customer who hasn't reviewed anywhere yet gets the primary platform link by default.

  4. 4

    Invitation volume dashboard

    Review volume accumulating continuously, updated in real time.

A review invitation that reads like a broadcast is easy to dismiss. One that references the specific service the customer just received, the product they just unboxed, or the appointment they just left feels different. The specificity signals that the business actually knows what happened and genuinely wants feedback on that particular experience. That framing increases both the open rate and the completion rate. Deploy FeedbackRobot's review invitation automation and every invitation is generated at the trigger event with the interaction context attached. The message references the specific transaction or service type. It is sent through the channel most likely to reach the customer while the experience is still fresh. The link inside the invitation goes directly to the review compose screen, removing the navigation step that causes most customers to abandon the process. The automation also manages the platform routing. A customer who has already reviewed your business on Google is invited to Trustpilot or your industry directory on the next interaction, building cross-platform coverage without any manual tracking of who has reviewed where. The invitation programme runs continuously, generating consistent review volume from each week's completed interactions rather than only during active campaigns.

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Frequently asked questions

How is this different from a standard review request?

The emphasis here is specifically on personalisation depth, referencing the purchase date, staff member, or exact service from the transaction record, not just the interaction type.

What data does the personalisation actually pull from?

The transaction record itself, whatever fields are available, product purchased, staff member assigned, service type, get referenced directly in the message.

Does a customer get invited to review the same platform repeatedly?

No, the platform routing tracks where a customer has already reviewed and directs them elsewhere on subsequent interactions.

Does this run as a one-time campaign or continuously?

Continuously, generating consistent volume from each week's completed interactions rather than only during active campaign pushes.

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