Automation

Klaviyo Review Request: Add Review Asks to Your Existing Klaviyo Flows

If your post-purchase sequences already run through Klaviyo, your review requests should be part of those flows, not a separate campaign. Deploy FeedbackRobot's Klaviyo integration and review asks fire as native steps in your existing automations, triggered by the same events that drive your post-purchase sequences.

Review requests embedded in existing Klaviyo post-purchase flows see 2x higher click-through rates than standalone review request emails sent outside the flow

How it works

  1. 1

    Trigger: an existing Klaviyo flow event fires

    Fires the instant the configured Klaviyo flow event triggers.

  2. 2

    Review request added as a native step

    Inherits the segment and suppression rules already applied to the flow.

  3. 3

    Platform routing

    Directs the customer to the review destination you configure.

    ✓ A 5-star reviewer's next request routes to a second platform to build cross-platform coverage.

    → A customer who left a critical review gets tagged for service recovery instead of a repeat ask.

  4. 4

    Dashboard: feeds back into Klaviyo

    A 5-star reviewer tags into a high-value segment, a negative one tags for recovery.

Klaviyo is where most ecommerce brands already manage their post-purchase communication. Onboarding sequences, delivery notifications, product education emails, re-engagement flows: all of it lives in Klaviyo flows. Adding a review request as a standalone campaign outside those flows means managing a separate send schedule, a separate audience segment, and a separate suppression list for customers who have already reviewed. Deploy FeedbackRobot's Klaviyo integration and the review request becomes a step inside the flow it belongs to. After the delivery confirmation email, a review request fires at the interval you set. After a positive experience email, a review ask follows. The request inherits the segment logic and suppression rules already applied to the flow, so customers who already left a review are excluded automatically and the request goes to the right audience without manual list management. The integration also feeds review data back into Klaviyo. A customer who leaves a 5-star review can be added to a high-value segment. A customer who leaves a negative review can be tagged for a service recovery follow-up. The review event becomes a trigger inside Klaviyo rather than data that lives only in a separate reputation dashboard.

Frequently asked questions

Does this replace my existing Klaviyo flows?

No, it adds a review request as a step inside the flows you already have, rather than creating a separate campaign to manage.

How does it avoid asking customers who already reviewed?

It inherits the suppression rules already applied to the parent flow, so customers who've already left a review are excluded automatically.

Does review data go anywhere beyond the review platform?

Yes, it feeds back into Klaviyo as a trigger, a 5-star review can move a customer into a high-value segment, a negative one can tag them for recovery outreach.

How long does setup actually take?

Typically about an afternoon, since it's added as a step to an existing flow rather than built from scratch.

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