Automation

Dealership Review Management: Respond to Every Review Across Every Platform

Most dealerships manage reviews by checking Google once a week and ignoring DealerRater entirely. Deploy this automation and every platform feeds into one daily queue, with reviews routed by department so sales and service each see what is relevant to them.

Dealerships responding to 100% of reviews across all platforms see 29% higher customer retention for service appointments

How it works

  1. 1

    New review posts on Google, DealerRater, Cars.com, or Yelp

    Fires the instant a new review posts across Google, DealerRater, Cars.com, or Yelp.

  2. 2

    Routed by department

    Sales, service, and finance reviews go to the manager who owns each.

  3. 3

    Department-based routing

    Every review filed to the right department the instant it arrives:

    ✓ Positive reviews queue for acknowledgment.

    → Department-specific complaints route to the owning manager immediately.

  4. 4

    Dashboard: cross-location comparison

    Rating and response rate compared across every rooftop in the group.

Dealership review platforms serve different buyer audiences at different stages. DealerRater and Cars.com are used by shoppers actively comparing dealerships before their first visit. Google is used for local search and general reputation research. Yelp surfaces for service-focused searches. A dealership visible and responsive on all of these platforms has a substantially larger effective digital footprint than one managing only its Google profile. Deploy FeedbackRobot's dealership review automation and all platforms feed into a unified response queue. Sales reviews route to the sales manager or a designated customer experience coordinator. Service reviews route to the service manager. Finance reviews route to the F&I director. Each department owns their queue and is accountable for response times. For dealer groups managing multiple rooftops, the cross-location data is where the most operational insight sits. Which stores are maintaining the strongest online reputation? Which are consistently below the group average? Are there platform-specific patterns, one store strong on Google but weak on DealerRater, that suggest inconsistent follow-up processes at different points in the customer journey? This automation gives groups the visibility to ask and answer those questions.

Set Up This Automation Free

Frequently asked questions

Why route reviews by department instead of to one general manager?

A sales complaint and a service complaint need different people to act on them, routing by department means the right manager sees relevant feedback immediately instead of it sitting in a shared queue.

Does DealerRater matter as much as Google?

For pre-visit shoppers specifically, yes, DealerRater and Cars.com are built for comparing dealerships before a first visit, while Google matters more for general local search and service reputation.

Can this show whether a specific location is falling behind others in the group?

Yes, for dealer groups managing multiple rooftops, the cross-location view is built specifically to surface that comparison.

Does responding to service reviews actually affect sales?

Indirectly yes, a single unanswered service complaint tends to follow a dealership into future sales conversations that customer has with friends or family.