Automation
B2B Review Management: Monitor G2, Capterra and Trustpilot Automatically
In B2B, a prospect's last stop before a demo request is usually a review site. Deploy this automation and every new review on G2, Capterra, and Trustpilot is pulled into one place the moment it arrives, with a draft response queued and the relevant team notified.
How it works
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New review posts on G2, Capterra, or Trustpilot
Every review on G2, Capterra, and Trustpilot tracked as it posts.
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Instant alert to product marketing
Notification with platform, rating, and full text the moment it posts.
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Below-threshold reviews prioritised
Every review sorted by rating the instant it lands:
✓ Logged, candidate for sales enablement content.
→ Below-threshold reviews alert product marketing immediately.
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B2B reputation dashboard
Rating and volume across G2, Capterra, and Trustpilot, always current.
Sample survey questions
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Platforms monitored
G2, Capterra, Trustpilot, in one queue
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Reviews below rating threshold
Triggers an immediate alert to product marketing
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Competitor mentions
Flagged automatically when a review names a competitor
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Positive reviews for sales use
Queued for your team to reference in outreach or battlecards
B2B buyers use review sites differently from consumers. They are building a business case, often for a procurement committee that was not part of the evaluation. A G2 review that describes a gap between what sales promised and what the product delivered is disproportionately damaging because buyers read it looking for that specific kind of red flag. Deploy FeedbackRobot's B2B review management automation and every review across G2, Capterra, and Trustpilot arrives in your team's dashboard automatically. Reviews are tagged by rating and platform. Anything below three stars triggers an immediate alert. A review that mentions a competitor by name is flagged for your product marketing team. Positive reviews get added to a queue your sales team can pull from for battle cards or outreach. The response habit builds over time. A B2B review page with thoughtful, specific responses to both positive and negative reviews reads as a company that takes customer relationships seriously. That perception is read by every buyer who gets to the review stage of their evaluation, which for B2B software is often the stage where the shortlist goes from three vendors to one.
Frequently asked questions
Why track competitor mentions specifically?
A review that names a competitor is a strong signal for product marketing, it tells you exactly what a buyer compared you against and why they chose or considered you, which general sentiment data doesn't capture.
Does this pull in reviews from platforms beyond G2, Capterra, and Trustpilot?
Those three are the default connected platforms since they matter most for B2B software specifically; additional platforms can be added if relevant to your category.
Who gets the alert when a review falls below the rating threshold?
That's configurable, some teams route it to product marketing, others to customer success or the account owner, depending on who's positioned to respond.
How are positive reviews actually used by sales once they're flagged?
They're queued in a list your sales team can pull specific quotes from for outreach or battlecards, not automatically inserted anywhere, someone still selects which quote fits which conversation.
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