Automation

Corporate Review Management: Monitor and Protect Your Brand Across B2B Platforms

Corporate reputation is built on G2, Capterra, and Trustpilot before a prospect ever books a demo. Deploy this automation and every new B2B review surfaces immediately, with a response queued and the account team notified before the review is a day old.

B2B companies responding to 90%+ of their software and service reviews see 24% higher inbound demo conversion rates from prospects who read review profiles before reaching out

How it works

  1. 1

    New review posts on G2, Capterra, Trustpilot, or GetApp

    Fires the instant a new review posts across G2, Capterra, Trustpilot, or GetApp.

  2. 2

    Routed by customer type

    Identifiable customers route to their account manager, anonymous reviews route to the reputation team.

  3. 3

    Response drafted within SLA

    Every draft reviewed and approved within your defined window.

    ✓ A routine review's draft is approved and posted within the standard window.

    → A review raising a substantive concern gets escalated for account manager input before it posts.

  4. 4

    Dashboard: procurement-stage visibility

    See which reviews are read most by prospects actively comparing vendors.

Corporate reputation management differs from consumer reputation in one important way: the audience reading your reviews is evaluating a purchasing decision that may take months and involve multiple stakeholders. A procurement lead researching vendors spends significantly more time reading B2B review profiles than a consumer choosing a restaurant. They read the critical reviews. They read the responses to those reviews. They note the recency of feedback and the consistency of response quality over time. Deploy FeedbackRobot's corporate review management automation and your B2B review profile is managed with the same rigour as your enterprise sales process. Every new review on G2, Capterra, Trustpilot, GetApp, and your industry directories is detected and routed to the right team member the moment it posts. Reviews from identifiable customers route to their account manager, who can respond with specific context. Reviews from anonymous users go to the reputation team. Response quality at scale is where most corporate review programmes fail. A team that responds well to 20 reviews a month cannot maintain that quality at 200. This automation keeps response quality consistent at any volume, with every draft reviewed and approved by the right person within your defined SLA.

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Frequently asked questions

Why does B2B review management need different handling than consumer reviews?

A B2B buyer researching vendors reads far more carefully than a consumer choosing a restaurant, often for a purchase involving multiple stakeholders, so response consistency and specificity matter more here.

How does routing differ for identifiable versus anonymous reviewers?

Identifiable customers route to their account manager, who can respond with specific relationship context, anonymous reviews route to a general reputation team instead.

Does response quality actually degrade at scale without this?

Yes, a team responding well to 20 reviews a month often can't maintain that same quality at 200, this keeps the approval and drafting process consistent regardless of volume.

Can this integrate with an existing account management workflow?

Yes, since reviews from identifiable customers route directly to their existing account manager rather than a separate reputation team.

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