Automation
Suggestion Form: Collect Ideas and Route Them to the Right Team Instantly
A suggestion box that leads nowhere is worse than no suggestion box at all. Deploy this automation and every submission is routed to the relevant team, acknowledged within your defined window, and tracked so no idea disappears into a void.
How it works
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Trigger: customer submits a suggestion via QR code, web, or API
Fires the instant the suggestion is submitted, whichever channel it comes through.
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Suggestion logged the instant it's submitted
Delivered to the relevant team via Email or Web notification.
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Routed by category
Every suggestion tagged the instant it's submitted:
✓ Logged to the suggestion tracker by category.
→ Flagged to the relevant team lead for review.
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Suggestion tracking dashboard
Submissions by category and status, updated in real time.
Sample survey questions
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What's your suggestion?
Open text, required, the core idea
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What category does this relate to?
Multiple choice: product / operations / policy, drives routing
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What problem would this solve?
Open text, optional context
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How would you like to be updated on this suggestion?
Email / No update needed
Customer suggestion forms fail in the same way that most feedback channels fail: the collection is easy, the action is the problem. A suggestion that a restaurant should offer a kids menu, a suggestion that a software product should have a bulk export feature, and a suggestion that a hotel should have earlier check-in times all land in the same inbox. The person who manages that inbox has no authority over any of those three areas. So the suggestions sit there. Deploy FeedbackRobot's suggestion form automation and routing happens at submission. You configure the categories once: product improvements go to product management, service changes go to operations, policy questions go to the relevant department head. Each submission is acknowledged automatically with a realistic expectation about what happens next. No suggestion disappears without a record of where it went and what was done with it. For businesses that publish their response rate or their idea implementation record, the data this creates is valuable for customer trust. A company that demonstrably acts on customer suggestions, and can show evidence of ideas that moved from submission to implementation, builds the kind of relationship that surveys consistently show correlates with higher loyalty and lower churn.
Frequently asked questions
How is this different from the complaint form?
This is for ideas, not problems, so the framing and categories are positive-oriented, product improvement, operational suggestion, policy question, rather than severity and resolution deadlines.
Does the person who submits an idea get told what happens to it?
Only if they opt in to updates. Many businesses default to an automatic acknowledgment plus one status update once the idea is actioned or declined.
What happens to suggestions that don't get acted on?
They stay in the system as part of the aggregate data, even unactioned suggestions matter if the same idea keeps recurring across multiple submissions.
Can suggestions be voted on or ranked by other customers?
Not in this template as built, it's a private intake form routed to your team, not a public idea board. A separate automation would be needed for public voting.
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