Automation
Pulse Survey: Frequent Check-ins That Catch Decline Before It Compounds
Satisfaction problems that build slowly are invisible to monthly surveys and obvious in hindsight. Deploy this automation and weekly or bi-weekly pulse surveys catch gradual decline while there is still time to address the cause.
How it works
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1
Trigger: a recurring schedule fires
Fires automatically on the recurring schedule you define.
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Pulse question goes out on schedule
Delivered via Email, SMS, or In-App on the cadence you define.
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Routed by response trend
A shift in score from the last cycle is what gets flagged, not the raw number alone.
✓ Logged to the pulse trend line.
→ Flagged when the score breaks from the prior cycle.
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Pulse trend dashboard
Score movement over time, updated as each cycle completes.
Sample survey questions
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How are things going right now?
Rating, 1 to 5, kept short for high response rate
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Is there anything specific affecting your experience this week?
Open text, optional
The value of a pulse survey is frequency. Where a quarterly CSAT gives you four data points per year to track changes, a weekly pulse gives you 52. That density is not about granularity for its own sake. It is about catching the inflection point, the week when a customer relationship or a team's morale started to shift, rather than discovering the shift after it has compounded into something much harder to reverse. Deploy FeedbackRobot's pulse survey automation and the cadence runs without any recurring manual effort. A two or three question survey goes out on your defined schedule to the customer segment or team you are monitoring. Each response takes under 60 seconds to complete, which is why response rates for well-timed pulse surveys are consistently higher than longer periodic surveys. The responses aggregate into a trend line that moves week by week. When the trend line breaks, the system alerts the relevant manager with the specific week the change started and the response data that drove it. The context that comes with an immediate alert, what changed this week versus last, is more actionable than a general trend visible in a monthly report because it points directly at the events of that specific time period.
Frequently asked questions
Won't sending a survey every week annoy people?
That's why it's kept to one or two questions, typically under 30 seconds to answer. Response rates for well-designed pulse surveys stay consistently higher than longer periodic surveys precisely because the ask is small.
How is this different from an NPS survey?
NPS measures overall relationship sentiment at long intervals, pulse surveys measure a narrower, more immediate signal on a weekly or bi-weekly cadence, they're built to catch a shift starting, not to summarize the whole relationship.
What triggers an alert versus just logging the data point?
A trend break, meaning the score moves meaningfully compared to the recent baseline, not any single low score, triggers an alert. A single off week doesn't necessarily mean something changed.
Can this run for internal teams instead of customers?
Yes, the same weekly check-in format works for employee pulse surveys, the segment being surveyed is configurable, not limited to customers.
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