Automation

Event Feedback Survey: Automated Post-Event Surveys for Every Attendee

Event surveys sent by email three days after the event get a 12% response rate. The same survey sent via SMS within an hour of the event ending gets 38%. Deploy this automation and the timing and channel are both optimised automatically based on how the attendee registered.

Event organisers measuring attendee satisfaction by session and speaker see NPS scores improve an average of 14 points by their third event

How it works

  1. 1

    Trigger: an event ends

    Fires automatically the moment the event ends.

  2. 2

    Event survey goes out at close

    Delivered via Email or SMS the moment the event ends.

  3. 3

    Routed by session

    Feedback about a specific session or speaker reaches the organiser responsible for it.

    ✓ Logged to the event's performance record.

    → Session-specific complaints routed to the organiser.

  4. 4

    Event feedback dashboard

    Scores by event and session, updated as responses come in.

Sample survey questions

Post-event surveys that arrive days after an event are measuring memories, not experiences. A conference attendee who attended six sessions over two days and receives a survey on Thursday is unlikely to provide specific, useful feedback about what worked in the afternoon breakouts versus the morning keynote. The opportunity for specific feedback closes fast. Deploy FeedbackRobot's event feedback survey automation and every attendee receives their survey through the channel that maximises the chance of a timely response. Attendees who registered with a mobile number get an SMS link as they leave. Attendees who registered by email get a follow-up within 90 minutes of the event closing. The survey itself is structured to measure what event organisers actually need: content relevance, speaker quality, logistics, and likelihood to attend the next event. For organisations running recurring events such as conferences, training series, or webinar programmes, the comparative data across events is the most valuable output. Which topics generate the highest content ratings? Which speakers have the highest return-attendee rates? Where do attendees consistently cite friction in the logistics? The pattern data, built survey by survey over a series, gives the events team the evidence to make decisions that improve each event over the last.

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Frequently asked questions

Does the channel change based on how someone registered?

Yes, attendees who registered with a phone number get an SMS link as they leave, those who registered by email get a follow-up within about 90 minutes, matching the channel to what's most likely to get a fast response.

Can this differentiate feedback by session or speaker at a multi-session event?

Yes, if your event data includes session attendance, feedback can be attributed to the specific session or speaker rather than just the event as a whole.

What if someone attends multiple events in a series?

Each event triggers its own survey independently, so a recurring attendee gets asked after every event, letting you compare their experience over time, not just once.

Is this suitable for single one-time events or only recurring series?

Both, though the comparative trend data, which topics score best, which speakers have the highest return-attendee rates, is most valuable for organizations running a recurring series.